In April, 2011, Bing launched the new Bing Business Portal to increase the number of local business listings. This platform has gained wide acceptance by businesses seeking to increase local market share. The Bing Business Portal has accomplished its 5 main goals:
· Enables local businesses to have a stronger web presence
· Easier access to consumers seeking local businesses
· New custom features to increase recognition
· Accessible by mobile web
· Unique features for business promotion
These changes to the previous Bing Portal are consumer driven. Today, more than 50 percent of Americans use Smartphones. 43 percent of consumers who search for local businesses actually visit the brick and mortar location. 22 percent of those consumers actually purchase goods or services of the Bing listed business.
Attractive features include an option that allows businesses to select color schemes, highlight special offers or services or goods and to activate a click-to-call button.
Another impressive characteristic in the Bing Business Portal is the QR code. This barcode includes posted information about the business. Importantly, the QR code is accessible to Smartphones or any QR reader. Bing sends listed businesses with the QR barcode type sticker that can be displayed to customers.
In taking a more consumer-friendly approach, the Business Portal's deal editor encourages local businesses to create deals or special offers, including coupons, promotions or rebates. Businesses can describe the promotion, list the expiration date and define any restrictions. Many businesses opt to integrate their deals through Facebook.
Restaurants are always a popular search item. Not only can the restaurant post reviews but it can also post the menus for review and follow with directions and the call button. Most restaurant owners are thrilled with the new business portal.
For businesses that are currently listed on the Bing Local Listing Center, this is the time to act. Your listing may have been transferred to the Bing Business Portal, but if you have not updated your information and examined how this great marketing tool can help spread the word about your products and services, you are missing the boat.
If your business is not currently listed on Bing, it is time to check out this presentation. Claiming your listing is easy. Simply visit the Bing Business Portal home page and select "Get Started Now." After the listing is registered, you must verify the listing information. Follow the verification process and you will be good to go in minutes. Once the initial verification is confirmed you can access your listing and tailor the business profile to a compelling presentation.
Managing the Bing Business Portal correctly and consistently adds a powerful tool to your overall marketing campaign. If you are serious about increasing your local market share, you are one click away from this exciting opportunity. Visit the Bing Business Portal today!
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