Tips to Be on the First Page on Google

Take a few minutes to do a little bit of keyword research before creating blog posts, articles or videos you can maximize your exposure and get found by thousands people on the most popular search engine around. If you do not already have a Google account sign up for FREE.

Now you may ask how can I get on the First page on Google??? A. Take few minutes To Do Keyword Research by using a keyword research tool such as Google Keyword Tool. Find keywords and/or keyword phrases that have little competition but are getting a minimum of 10 clicks (estimated # of clicks you'd expect per day if you where to lock down the First page on Google).

B. Create and Publish Blog Post by creating a keyword rich, keyword dense post with at least 525 words. Link your image and call to action at the end of your post to a capture page using a trackable link. (Use Google url builder, bit.ly or hypertracker to create a trackable link). Include target keyword in Blog Title, Headings and Tags. If you are using WordPress I would recommend SEOPressor plugin to optimize your posts. This tool will recommend you have included your keyword in your title, description, keywords are highlighted and you used properly the H1, H2 and H3 tags. Another recommendation is using great WordPress plug-in called All-In-One SEO Pack.

C. Submit your Post to Article Directories: Use an article submission tool to submit to top article directories. Include a trackable link to the resource box directing readers to a capture page or back to your blog. Article Directories are a great tool to get your article on the first page on Google.

D. Submit your Post to Posterous: Copy and Paste your blog post to Posterous keeping all of the links in tact. (Visit Posterous to set up a free account- make sure to set up as many services as you can). Update the trackable links in the blog post image and the call to action.

E. Submit your Post to BetterNetworker, Empower Network and my personal site; Copy and Paste your blog post keeping all of the links in tact. (Visit BetterNetworker to set up a free account). Update the trackable links in the blog post image and the call to action.

F. Submit your Article Link from BetterNetworker Post to Posterous: Copy the link to your BetterNetwork article from your browser, return to Posterous, create a new post and do the following:

Give a title to your post that is similar but not the same title as your original blog post or article post. Make sure to include your keyword/keyword phrase.

Write a one sentence line similar to this: Check out this great article from BetterNetworker on "Let's Get on the First Page on Google" (if your keyword phrase is" First Page on Google" make this a hyperlink back to the BetterNetworker and Empower Network)

G. To create more backlinks and strengthen your rankings on Google submit your original blog post to Facebook by adding it to a minimum of 5 niche specific groups. I recommend to comment on other people's articles then the favor will be returned to your articles and they may share your post with others.

H. Tweet your post to your followers.

I. Syndicate with TribePro- You choose the best tribe for your content which is sent via RSS feed as soon as you post something. The tribe can then share your content on over 51 social media and social networking websites, creating buzz about you that is picked up by the search engines that will in turn bump you up in organic searches. This is great news since 85% of Google users do not look past the first page of results when conducting a search.

J. Monitor your Alexa Score - Install Alexa Toolbar and watch your personal blog rank. I started my personal blog right after I started blogging on Empower Network. I had installed my Alexa toolbar probably first of December and my rank was around 12 Million. I keep watching my score and now I am at 3 Million. I may not be on 1st Page on Google yet, but I do know my ranking is going the right direction. I think it is just a matter of time. I know the backlinking of my two sites are working.

Perform these easy routines every time you create a new blog post and you will find yourself locking down the first page on Google for multiple keywords related to your niche, driving more traffic and capturing more leads for your business.

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The Upside To Organic Search Engine Marketing

As a business owner, it can be frustrating to find that regardless of how much money and effort you invest in search engine optimisation through website programming, blogging, article writing, online PR and social media, other organisations will still appear ahead of you for relevant key words.

This is simply because Google will always place Pay Per Click advertisements ahead of any organic listings produced for individual search terms.

So why shouldn't you simply abandon organic search engine optimisation work in favour of a Pay Per Click campaign?

There are plenty of reasons.

Firstly, and most importantly, although other organisations may appear first in the rankings, it doesn't necessarily follow that viewers will automatically click on those entries first. Paid for listings are clearly identified and segregated from organic listings. Research has shown that 80% of Google users in fact never click on PPC entries, choosing instead to click on one of the organic listings, usually on page one of the return page.

Both consumers and businesses are weary of being bombarded by advertising on a daily basis. In many instances, the organisations behind the paid listings offer only a tenuous link to whatever it is the viewer is actually looking for. For these reasons, many internet users have grown to mistrust advertising and would prefer instead to investigate organic entries which usually deliver information more appropriate for their needs.

Imagine however, that SEO experts across the world were telling organisations they had a fool proof way of ensuring they appeared on the first page of Google each and every time, for an extremely popular phrase - "restaurant in London" for example. If this PPC technique was effective both in terms of cost and results, how many London restaurants do you think would immediately sign on the dotted line? The fact of the matter is, only a small number of both PPC and organic listings can be accommodated on page one which means that only those with the largest budgets tend to gain a high listing using PPC. To prove this point, at the time of writing, a search on the term "restaurant in London" brings up The Ivy and Harvey Nichols at the top of the list. There is little opportunity for anyone else with a smaller budget to compete using a PPC campaign.

Search engine optimisation is not a tool for a business owner who is not prepared to invest heavily in terms of time and effort. Researched and executed carefully, a high organic Google listing is, in most cases, achievable for relevant words and phrases for organisations with even the smallest of budgets.

The key to effective search engine optimisation is content, not money. Provide regular updates and content relevant to your target market and you will begin to build up significant online influence. An increase in traffic to your site, regularly read articles and a high number of social media followers will, in turn, result in an increased number of links, all of which will certainly attract the attention of Google spiders.

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Why You Need to Use On Page Optimization

On page Optimization is the process of optimizing the very content, including meta tags, of your website. It involves activities that make a page ready to be indexed by search engine crawlers.

SEO Experts use different ways in making one. Here are some basic points that you need to remember.

1. Creating a Title for your web page. Creating a title for your web page could be troublesome. It needs to be related to the product or service that you offer and it should also optimize your website. The most effective method is having your keywords in your title. The beauty of this method gives you a title that is related to your topic and at the same time it helps in optimizing the page. However, you should combine and reduce these words in a way that it would still be relevant to your readers.

2. Use header tag appropriately. According to Rand Fishkin, recent studies have shown that a header tag has a very low effect with your ranking in search engines. However, it's still advisable to use this tag on important keywords and headlines.

3. Writing the contents of the page. To begin with, there is no minimum word count limit in writing your content. Nevertheless, you still need to show a good content to top off your competitive advantage. The best way to write and optimize your content is to incorporate your keywords in it. Try to mention the keywords naturally and maintain the relevance of the content to the topic. Don't try to overdo it though. Search Engines will mark it as spamming and they might ban your website.

4. Using an Alt image tag. Adding an image in your web page could enhance the appearance of your website. These images could easily optimize your web page using image alt tags. It's a very big advantage since you could include your main keywords in it. The downside is you could be marked as spamming if you don't do it right, but this could easily be avoided. Just be sure to add a word with a relative term to the topic, a keyword or a word that defines your business and combine it with words like graphic or image.

Your keyword is a very essential part of your website. Placing it in the right place could boost your rankings, on the other hand, irrelevant content and spamming would make your efforts go to waste.

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Top 5 Tips For SEO Copywriting

SEO copywriting can be defined as the method of providing appropriate text information on your website about your business or services. Clients or consumers searching for concrete information will visit your website. One of the biggest advantages of this process is it will help drive maximum traffic to your website. If the content created is original and updated and the keywords are properly placed in it, the website will surely get higher rankings from search engines. SEO copywriting can be of various types- copy for blogs, articles, and press releases or just a webpage. You have to follow certain steps to produce the finest copy:

You should always create content that can provide adequate information to the internet searcher. It should be borne in mind that anyone who visits your website looks for concrete information. So, do not fill the webpage with unnecessary content as that might drive traffic away from your website. Visitors who once visit your site would never come back to it due to lack of information. Avoid complicated jargons and try to write the content for SEO in simple and lucid style. The website can become popular only when the content is readable. You should always update your website with fresh details. An outdated website hardly gets proper ranking by the search engines. Content writing for SEO requires special emphasis on the placement of keywords. Avoid using too many general keywords and try to focus on keyword phrases. You should always separate the different keywords with a comma. Without this punctuation mark, separate keywords are depicted as a long phrase by the search engines. This obviously affects your ranking process. While using the keywords for writing SEO content make sure you follow the 2% density rule. The website might be penalized by the search engines if keywords are used unnecessarily and excessively in the content. While writing SEO content, you should always consider the type of readers who would visit your website. Form the content according to the demands and requirements of your target reader. Also, conduct some research about the products and services that your website offers. When forming content for SEO try to highlight certain words or portions of the text in bold or italics. This often attracts a reader. Do not follow this process greatly, as that might affect the content. Using internal and external hyperlinks can be regarded as a useful method for bringing in more readers to read the content of your blog or your website. You can also resort to bullets or numbered technique to structure the content for your website. This aids internet users largely.

Content writing for SEO is based on a number of rules and methods. Following these might result in excellent copy for websites, blogs, or even press releases.

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Website SEO - Ways to Achieve Search Engine Rankings

This information will walk you through the steps on ranking your website or blog inside the natural search results. First off, permit me to explain what website SEO is. Remember this is a group of techniques that will tell Google and other search engines like Google that your particular website will be the authority within your chosen industry or niche.

It is a pretty esoteric concept, so people ask me as to how this is possible? How can you talk to the search engine, do you work for or with Google? They are all valid questions.

There are two major website SEO areas that anyone needs to complete to get a successful business website.

1. Onsite search engine optimisation. This consists of making changes with the actual HTML code throughout your website pages. Today's article will take into consideration these techniques.

2. Off-site search engine optimisation. It is really an ongoing process and it will be done on other sites. Then entire listing of techniques inside this side of the house basically come down to creating backlinks to your own website. This is covered in a different article

So, what are the HTML changes needed for onsite SEO? Right here is the list that absolutely should be followed to acquire any success in ranking with search engines.

* Keyword research - this step is universal and it is essential for onsite and off-site SEO effort. This involves using a existing keyword research tools to find out what folks are searching for that relates to your small business or niche. Upon getting identified these phrases that are also termed as long-tail keywords, you will end up using those throughout your SEO work.

* Title meta tag - change the title meta tag to include any amount of your keywords you now have selected within a previous step. One rule here is that the total count of characters does not exceed 70 including spaces

* Description meta tag - This can be a brief summary from your webpage. It is just what searcher sees as component of your result record on the search engine page. The length with this text should not exceed 160 characters including spaces.

* Keyword meta tag - some state that this tag is not really utilized by search engine algorithms any more, however it doesn't hurt to include it as part of your home page HTML code. This tag includes a handful of your key phrases from the initial step. Every keyword has to be separated by comma character.

* Webpage text content - write the copy of this page that contains 150 to 300 characters. This is a good number which is usually friendly with most online search engine algorithms. Just remember to include an adequate amount of keywords that were identified in the first step. This is whats called keyword density and often help search engines determine what your website is all about and rank it appropriately.

* Webpage image, audio and video content - include videos, images and audio recordings on your own site. This just not only helps your rankings, but in addition makes your products more appealing to your visitors.

Following these simple website SEO tips will insure that the site is visible by all the major search engines plus popular with the viewers.

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Bing Business Portal For Local Businesses

In April, 2011, Bing launched the new Bing Business Portal to increase the number of local business listings. This platform has gained wide acceptance by businesses seeking to increase local market share. The Bing Business Portal has accomplished its 5 main goals:

· Enables local businesses to have a stronger web presence

· Easier access to consumers seeking local businesses

· New custom features to increase recognition

· Accessible by mobile web

· Unique features for business promotion

These changes to the previous Bing Portal are consumer driven. Today, more than 50 percent of Americans use Smartphones. 43 percent of consumers who search for local businesses actually visit the brick and mortar location. 22 percent of those consumers actually purchase goods or services of the Bing listed business.

Attractive features include an option that allows businesses to select color schemes, highlight special offers or services or goods and to activate a click-to-call button.

Another impressive characteristic in the Bing Business Portal is the QR code. This barcode includes posted information about the business. Importantly, the QR code is accessible to Smartphones or any QR reader. Bing sends listed businesses with the QR barcode type sticker that can be displayed to customers.

In taking a more consumer-friendly approach, the Business Portal's deal editor encourages local businesses to create deals or special offers, including coupons, promotions or rebates. Businesses can describe the promotion, list the expiration date and define any restrictions. Many businesses opt to integrate their deals through Facebook.

Restaurants are always a popular search item. Not only can the restaurant post reviews but it can also post the menus for review and follow with directions and the call button. Most restaurant owners are thrilled with the new business portal.

For businesses that are currently listed on the Bing Local Listing Center, this is the time to act. Your listing may have been transferred to the Bing Business Portal, but if you have not updated your information and examined how this great marketing tool can help spread the word about your products and services, you are missing the boat.

If your business is not currently listed on Bing, it is time to check out this presentation. Claiming your listing is easy. Simply visit the Bing Business Portal home page and select "Get Started Now." After the listing is registered, you must verify the listing information. Follow the verification process and you will be good to go in minutes. Once the initial verification is confirmed you can access your listing and tailor the business profile to a compelling presentation.

Managing the Bing Business Portal correctly and consistently adds a powerful tool to your overall marketing campaign. If you are serious about increasing your local market share, you are one click away from this exciting opportunity. Visit the Bing Business Portal today!

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Effective Tips in Writing a Press Release

There are a lot of ways in promoting your website. Onpage and Offpage Optimization, promoting through blog, social networking sites and social bookmarking. Another way is by making a Press Release. A Press Release is an announcement of a newsworthy event issued to the press that may give a lot of traffic to your website. It can give you massive amount of backlinks in a very short time. Here are some guidelines in making a Press Release:

1. Is your news Newsworthy? A Press Release can be an event that correlates to your industry, products and services, organization or an event. It should provide the media useful, interesting and accurate information that answers the questions who, what, when, where, and why. Illustrate your story to your reader. Use real life examples so they can relate to it and understand it more quickly. It should be helpful for the readers and should not sound like an advertisement. Even though it can acquire you more clients, advertisement should not be your focus. Always remember that the press is not interested in helping you make money or to increase traffic in your site. They just want to know the information inside.

2. Start with a strong headline. Your headline and the first paragraph should tell the story. The rest will provide the details. This is a very decisive moment considering you only have a matter of seconds to grab the attention of your readers. They should be very effective, as they are the most important.

3. Stick to the facts and be concise. Tell the truth. Avoid fabricating information, fluff, exaggerations, too much adjectives and flowery language. Naturally, journalists are very skeptical. You might hurt your own credibility if the news is too good to be true. You should also choose your words carefully. Only use enough words that would tell your story. Wordiness can distract the readers from the main focus of the story. Avoid using clichés and jargon that may not be understood by your readers.

4. Study a little about SEO. Just study and understand its basics. It well help you bring the press to your release. You also have a chance to get indexed in Google. So take time to research and construct your keywords but avoid spamming them.

5. Provide as much contact information as possible and be available to the press. If your Press Release is newsworthy, the press would surely ask for more information so include every possible contact information as possible. Be prepared to answer questions and inquiries.

6. Put three # symbols centered at the bottom of the page to indicate the end of the Press Release. This is a modern Journalistic Standard.

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How Auto Submit Services Can Improve Site Traffic

A lot of websites get created every single day. In order for a site to be visible to potential visitors, it has to be promoted in as many ways as possible. One way is to use an auto submit service to get listed on many locations on the internet for less effort. The more successful listings are achieved, the more exposure the website gets.

Submitting a website helps in getting it indexed by the search engines. An index is a list of sites maintained by search engines to help identify and rank them based on different topics. Indexed sites are then ranked and listed on the results pages that searchers get when they enter search terms or keywords.

While the search engines in some cases bring in the most visitors to a site, they are not the only source of traffic. Sites can also be submitted to other portals that interested people are likely to use to find them. Having more traffic sources reduces over reliance on one source. Diversifying traffic generation reduces the risk of some sources drying up later on.

Diversity ensures that many traffic sources will increase the overall volume. It not only offers peace of mind, but it also brings in a variety of visitors. Site visitors react differently to the content they get on a site. Exposing such content to many people gives a clearer picture of how well or bad the website is structured. Changes or additions can then be carried out based on these results.

A submission service is required to submit a website to the different directories, search engines, link pages and others. It simplifies the work that would otherwise have to be done manually. Manual submissions to many sites can take up a lot of time and energy to complete. An online service works very well, even where multiple sites are involved.

In order to save even more time and effort, an automated system is used for submission services. Automation also reduces the time required to resubmit multiple times when need arises. It is also an added advantage where the same service accommodates more domains. This way, a site owner is able to include other sites in the service without much hustle.

Getting a website indexed and listed on relevant places makes it available for searchers to visit. It helps increase the number of visitors a website can get. Being able to auto submit increases efficiency while reducing personal involvement. By reducing the time it takes, more time is then freed up for tackling other website duties.

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Keyword Analysis: Goodbye, Captcha and 100 Limit!

A lot of SEO specialists when asked which keyword tool they use (not considering pro SEO software) will immediately tell you "Google AdWords Keyword Tool!" For sure this search instrument has gained great popularity in the SEO industry, since it helps get the necessary keyword data in a structured way.

However, there's one interesting thing not all people are aware of. The external keyword tool has limited functionality:

- It shows only 100 results (omitting some interesting key phrases I'll mention a bit later.)

- It makes you type in the CAPTCHA to make sure you are not an evil bot.

In fact, the solution for this inconvenience is so simple, I can't believe so many people still do not know about it. So to unlock the full functionality you need to:

1. Go to google.com and login to your account

2. Find adwords.google.com/

3. Then you'll be redirected to the AdWords interface where you need to configure some settings that include your time zone and preferred currency. Click Next.

4. Hooray! Your AdWords account has been created. Now all you need is sign in.

5. That's it. After you log in, find the Tools and Analysis tab and choose the Keywords tool. Now you have a full-functional tool that shows times more keywords for free. Though it lacks some cool features of professional SEO software, it is still great for a majority of marketers.

If you are still skeptical about signing up, I will tell you about a small experiment I have carried out. Say, I am an owner of a e-commerce shop, selling some stuff for kids. And one great day I decide to invest in a new type of themed good related to the greatest story by Alexander Milne, Winnie the Pooh. My first step is to analyze the search demand for this topic, so I go to the external keyword tool (with no AdWords account) and get 100 keywords related to "Winnie the Pooh."

winnie the pooh bedding

winnie the pooh dvd

winnie the pooh music

winnie the pooh baby shower

winnie the pooh costumes

winnie the pooh watch

winnie the pooh toy

Looks good, right? But wait, most of these keywords are marked with "High competition," which means that starting an ad campaign might be quite expensive.

Ok, now let's get more data to decide on. I login into the AdWords account and perform the same experiment with the same key phrase. As a result, I get 800 (!) keywords, instead of 100. I just love the idea of getting more information, since it gives much more freedom with my further actions. Let's see, what else I've found out:

winnie the pooh poetry - 1,600 searches

winnie the pooh colouring book - 1,900 searches

pooh puzzles - 3,600 searches

and much-much more!

Besides, these keywords are "low" in competition, so it may save me some money.

Probably, someone would be also interested in misspellings and variations:

winniethepooh - 8,100 searches

win the pooh - 9,900 searches

For sure, it may not be that mathematically correct, but for eight times more keywords implies eight times more ideas. Now, the best thing is get straight to action and find lots of new super-convertible keywords!

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The Importance of Utilizing a SEO Optimisation Company

Priorities represent a highly important element in managing a successful business since these resources allow you to keep on track of optimizing vital business factors. While many company owners place a tremendous amount of pressure on themselves in order to meet all of these priorities, it is important to recognize when your business could benefit from the influences of outside resources. When marketing represents an element of your business which could be improved upon, rather than delaying company success through the procedures of trial and error, benefit from the importance of accessing a SEO optimisation company. The following factors help to display the importance of utilizing these companies and how they can impact your business.

Factor I: Reducing Business Expense

The success of any company can be weighed by its ability to generate streams of revenue while also reducing business expenses. The combination of these two elements helps a business in developing profit which is the primary goal of almost any company. Marketing can be a highly expensive resource which companies must rely upon finding ways to streamline these expenditures is important. Through the utilization of a search engine marketing service your company can develop a strategy of advertising which can be tracked so promotional expense is not wasted and profitability can be increased.

Factor II: Identifying Rich Media Outlets

The second opportunity of importance for utilizing a SEO optimisation company is gaining access to rich media outlets. The traditional advertising environment is a pale comparison to what is possible when you utilize the resources of the internet. Through this market your company can gain access to tools which are unavailable from physical advertisements. Your company can market its business through various websites which are specifically targeted to your clients or relate to your business. With the utilization of social media marketing your business will develop alternative websites to boost brand awareness and enhance search engine optimisation. All possible media resources are available when you can gain access to these sources of opportunity presented with the use of professional assistance.

Factor III: Creating Opportunities of Revenue Development

The final factor of importance related to utilizing a search engine marketing service is seen with developing resources of revenue your company can rely upon. The continued utilization of quality marketing will provide opportunities of capturing new clients, developing the possibility of repeat business as well as boost your companies brand recognition. When revenue development represents the prime function of achieving business success the advantages of your marketing investment will prove beneficial in achieving this objective.

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Writing For The Web Effectively

It is to be noted that writing for the web is quite different from general article writing. The ranking of a website by the search engines is highly dependent on its content. Again SEO writing is shaped by certain rules and techniques and violating any step, often renders the content useless. This in turn affects business and fails to draw traffic to the website. Powerful, yet simple and informative content is what most online readers demand.

To write an SEO article, you have to be extra cautious about the usage of keywords. Content for SEO, excessively stuffed with keywords receives negative marking from the search engine optimization process point of view. At times, too many keywords of a general type can render the content useless. A talented writer prefers using proper keyword phrases based on the appropriate keyword density. Keywords should also be separated with commas. Without the comma, the separate keywords are depicted as a long phrase by search engines and this affects their ranking.

The SEO article should be created using appropriate keywords, which must be placed at proper places to make the content readable. Sometimes, highlighting a word or a portion of the text proves quite beneficial in receiving high marking from the search engines. While writing for the web, you should focus on delivering concrete information to your internet readers. Instead of using complicated jargon, use simple and lucid language that can drive the reader to the website. Adapting a conversational tone in any content makes it quite popular among online readers.

Content for SEO should be shaped by immense professionalism. Long sentences are not only unprofessional but also look horrible on the web page. Short yet catchy and informative sentences are preferred by readers, who soon move to a different site if the content appears complicated and boring. At many places, the use of bullets can prove to be quite useful.

The ranking and popularity of any form of SEO writing greatly depends on the type of title. An uninteresting title fails to draw the notice of the reader and therefore, the website is hardly accessed by users. This can affect your entire business process. To ensure readability, choose a title that is short yet gripping. A similar process should be followed while choosing the sub-headings.

The information present in the content should be updated regularly. An article based on old and outdated information is rendered useless. High quality content is what makes the internet users visit a website repeatedly.

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Why Copywriting Is The Future Of SEO

To compete in the SERP's (search engine results pages) and drive more traffic and indeed business to your website, you must first look through the eyes of a search engine and ask yourself, what does Google want? The answer is simple; Google wants what's best for it's users, and so demands good quality content that your visitors will find informative and useful; therefore, valuable.

Up until recently, if you wanted to rank well for a particular keyword or phrase, it was a case of filling your editorial with as many of those keywords as possible, which led to a reduction in reader centric copy. However, this is no longer the case as Google has forever changed the way it ranks web pages, and although it still wants to see good quality back links and well structured websites, the emphasis is now on unique, insightful content that's been/being actively shared and promoted within your network of followers (think Google +1, Twitter, Facebook, Stumble Upon, Digg etc).

Popularity, influence, and lasting impressions are all potential bi-products of expertly written and well received content. It's easy to get swept away with the importance of SEM & SEO and for many; the significance of getting a top five spot in Google is seemingly more important than what actually happens once you're there! What we as consumers are really looking for are answers to the questions that matter most; "how does it work," "Do I really need it," and "What does it cost" and we expect to find these answers as quickly as possible with minimum effort... That doesn't change simply because your website is featured within the top five in Google. It becomes even more important, imagine how many potential sales you're losing or handing to your competition because you failed to provide visitors with the information they were looking for! The right strategy combined with the wrong tactics, is a recipe for disaster.

Think of it like this; If Google considers your content to be of poor quality, the chances are the searching public would feel much the same, so why would you feature in the SERPs - and why would anyone wish to share it? Content is king, and you should endeavour to provide visitors with valuable content and an engaging browsing experience at every opportunity!

Old-school SEO methods such as site structure, meta data, keyword density etc still make a difference, but are no longer the deciding factor. However, set two editorially identical sites side-by-side, and Google will no doubt, prefer the version that implemented a search engine friendly site structure.

I sincerely hope this article helps you on your way, and at the very least gives you something to think about...

Don't worry if creative writing isn't your thing! Here at The SEO Pro professional SEO copywriting is one of our specialities.

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Bring Your Rankings Up With These Search Engine Optimization Tips

The higher you rank on search engines, the better your website rankings and traffic numbers will be. The strategies you already use can be enhanced further by adopting some of the information contained in this article.

The very first step is to learn about search engine optimization. Ideally, consumers would decide where websites rank. But in reality, computers are configuring the rankings. You must use search engine optimization to ensure that your website ranks highly and is viewed by more users.

Search Engine Algorithm

A search engine algorithm is the complex program that dictates your website's ranking. It uses many considerations to make its decision. The amount of traffic your site gets, along with the site content and headers, are factored into the algorithms. While you have minimal sway over the links that send traffic back to your site, their content is also read and analyzed by the search engines.

Search ranking improvement is a gradual process. Do all that you can to optimize your website, and attract search engine crawlers. Make sure to put your keywords in your main text in addition to subheadings and titles. Establishing links with other websites can boost your ranking. It is good to make partnerships with other websites.

It isn't possible to purchase a top slot on a search ranking. It is possible to purchase a sponsored ad on a search engine, but the strategy may be ineffective because users simply ignore the sponsored links. You will find these before the natural results. It is costly to advertise this way.

When your site sales increase with your site traffic, you know that your marketing is attracting the right audience. There will be a certain number of visitors to your site who have arrived by chance. People who hit your site randomly are less likely buy from you, since they weren't looking for your services in the first place. If you are looking for a high rate of sales per visitor, you will need to have good keyword usage and employ effective internet marketing strategies. Your goal should be to obtain visitors who are likely to benefit by purchasing your products and services.

It is important for every business to have their own website. In fact, a good website is mandatory if your company depends on generating sales through the Internet. This article provides some helpful ideas that will help you optimize your site.

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Types of Search Engine Marketing Services for Businesses

There are many types of search engine marketing services offered to businesses that either don't have a website or have a website which needs follow-up help. Each of these packages offers unique benefits and listed below are the benefits of 3 packages offered by many SEO firms.

The 4 Month SEO Package

The 4 month search engine marketing services package for businesses includes an initial briefing to help the client understand their own requirements and the desired outcomes. This type of SEO package also includes research focused on keywords and research focused on the market along with the competitor's keywords. On page optimization along with back-end services are also offered in the 4 month package. 3 months ongoing SEO services along with a detailed SEO report are also provided to the clients who opt for this particular package. Clients are also included in a de-briefing meeting to discuss if the results have been satisfactory or not. Clients who are interested in continuing with additional SEO help can opt for the monthly packages.

Monthly Packages

The monthly packages offered by companies who offer search engine marketing services are ongoing packages to help clients with follow-up questions or assistance. These packages are usually purchased by clients who have first purchased the 4 month package. Depending on the competition, your website and your requirements, the search engine marketing service provider will advice you if you require ongoing monthly packages or not. Monthly SEO packages can be further divided into three categories that are Monthly Domination SEO, Monthly Expansion SEO and Monthly Boost SEO.

SEO Report

An SEO report helps business owners understand various facts about their own website and their competitor's website. The SEO report elaborates on various details about the client's website such as on-page optimization factors, content, current traffic, current statistics, popular pages and bounce rate. The SEO report also elaborates on various details about the competitor's website such as SEO factors, traffic sources, high impact search queries and upstream along with downstream websites. An SEO report can give valuable insight to the client about his current website and how it must be optimized to meet the set goals.

Conclusion

SEO packages are ideal for people who do not have a website and are in the process of creating one where as monthly packages are ideal for people who have a website and need additional help. The monthly SEO report offered by various search engine marketing services companies are usually requested by clients before they purchase an ongoing contract with the SEO firm.

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5 Low Cost Effective Ways of Setting Up Incoming Links to Your Website

As you're creating and implementing Search Engine Optimization (SEO) strategies for your website you will for sure be looking into setting up relevant incoming links. Setting up incoming links for your site is one of the most significant keys to success in getting website traffic as search engine spiders look for links coming into and out of your website. While search engines do look at the links going out of your site they consider the links that come into your site more important. The more websites which link to your webpages the more valuable search engines perceive your site to be. Setting up good incoming links will generate more visitors to your site, lead to higher rankings in search engines and more visitors to your site. Of course the more visitors you have, the better your sales and profits.

Here are five low cost effective ways to produce inbound links and get website traffic fast to build your business.

1) Submitting to article directories

Writing articles is a great method for getting inbound links. At the end of your article have a link to your website and if readers are interested they will click to your website to see what else you have to offer. To find out where to submit your articles go to a search engine and do research under "free e-zines" and "free articles" and then submit your article for no charge to relevant article directories.

2) Blogging

Guest blogging on relevant blogs works a lot like article marketing - at the end of your post you can put links to your website.

3) Social Networking Sites

Social networking sites like Facebook and Twitter are a valuable tool for setting up incoming links and generating traffic to your website. By participating in discussions you can create links to your website via your signature. As you participate you will create a profile, post comments, put ideas that generate comments and put links to your site. Get involved - many online discussions and forums are industry specific, find those which match your target market and begin participating.

4) Online directories

While there are many directories that charge for a listing, there are also several that will list your company's site for free. Get on as many of them as you can to give your website more exposure.

5) Reciprocal links

Link exchanging is essentially a link trade, "I'll link to you if you link to me." Reciprocal links are good as long as they are coming from relevant websites and it is done in small doses. If your website sells dog-training products and you're trading links with a furniture website then the search engines spiders are going to discount the link. The trick is to balance reciprocal links with one-way links. Mix up your linking tactics so it looks natural to the search engines. Make sure to note that not all links are created equal. Search engines give more leverage to links from sites which are popular and credible and relevant to your website topic.

If you are concerned about the amount of time it will take to build all of these inbound links, you might want to consider outsourcing to a virtual marketing assistant who specializes in SEO. A virtual assistant SEO specialist brings extensive knowledge and creative techniques of the methods described above, which will lead to effective low cost ways of setting up relevant incoming links to your website.

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